For over three years, I’ve had the unique opportunity to help Apple's digital footprint. I’ve worked on a spectrum of projects, from the central desktop platform to mobile retail interfaces, focusing on innovating the customer journey. This experience involved conceptualizing new shopping features across diverse products and user segments, merging creativity with high-impact strategic thinking for a world-class brand. Projects: Macbook Air 13" M3 Landing page Mac Buyflow iPad Buyflow iPhone Trade-in