As an in-house designer for a Vancouver-based footwear brand, I drove creative direction and digital experience across the e-commerce platform, social channels, and marketing strategy. I led visual storytelling from concept to completion, directing photoshoots that captured the local aesthetic and translating brand narrative into high-converting digital touchpoints. By aligning photography, social content, and user-centered web design, I built cohesive customer journeys that strengthened brand affinity, elevated online presence, and sustained steady sales growth.